JB3 is here to provide a sustainable, fashionable, and high-quality eyewear option. By creating a strong relationship with our manufacturer, we are able to produce less and bring our frames directly to the consumer, eliminating huge mark-ups and logistical costs. We are proud to say our frames are slowly produced in 36 steps, with a combination of technical and manual processes.

So much of the luxury eyewear industry falls victim to greenwashing. In fact, one of the only ways to be sustainable in today's world is to produce better, produce less, buy better and buy less. We've designed timeless frames with statement features that can be worn anywhere from the beach to the club. Our limited collections are meant to last a lifetime, and part of our mission is to increase the product life cycle of eyewear. So get them while they last, and wear them well!